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YMCA of Metro Chicago

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Membership Campaign

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YMCA of Metro Chicago Membership Campaign

The Y is the nation's leading nonprofit committed to strengthening communities through youth development, healthy living and social responsibility.

We developed the January Membership campaign to highlight the advantages of joining the YMCA over commercial gyms by featuring individual Center benefits, amenities, family features and discounts that are only available to members of the Y. The theme "This is Y." utilized a variety of targeted media.

Project Details

  • Direct Mail, customized for each center
  • Print Ads, in english and spanish
  • Radio, in english and spanish
  • Mass Transit
  • Billboards
  • Web Ads
  • Center Signage
  • Employee Tshirts
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  • 445 W. Erie, Suite 104, Chicago, IL 60654. USA
  • (312) 266-1212
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