Since 2011 we've designed and art directed the Annual Campaign. Each year the campaign selects and showcases individuals who have been positively affected by the YMCA.
North American YMCA Development Officers (NAYDO) Award; Annual Support Campaign; >$50 million category
The YMCA plays an important role in New York City, anchoring its neighborhoods and continuously evolving to meet the needs of the people who live there by providing programs that focus on youth development, healthy living and social responsibility.
Design of the campaign pieces reflect the history and size of the Y of Greater New York—the largest in the country—and the ambitious goals for new branches, renovations, and expanding proven programs.
Here For Good Newsletters
This update to the Comprehensive Campaign reflects the progress, mission and goals of this ambitious fundraising project.
The Y Heroes newsletter is a donor vehicle that focuses on branch human interest stories and program achievements. It is published twice a year.
Design of the annual report highlights the challenges and Y program achievements in each borough. Also featured is the development of the comprehensive campaign, future branch openings, and donor listings.
YMCA of Metro Chicago
The January Membership campaign was developed to highlight the advantages of joining the YMCA over commercial gyms. The theme "This is Y." utilized a variety of targeted media.
The fundraising/donor relations department of the YMCA of Metro Chicago asked us to develop a print vehicle specifically for select donors and targeting new prospects. We developed the unique editorial and visual focus of this longer format magazine.